Creating a brand identity refresh for Food, I Love You, a conceptual food studio rooted in humanity, communion and connections.

With the business evolving and growing, we felt that the previous identity lacked visual ownership. We assessed the business goals and vision. We then developed a brand strategy and visual identity that was rooted in honoring those that came before us while standing as a modern, passionate brand and acting as a symbol of resilience.

By building a conceptually strong visual system of logos, colour palette, typography, illustrations, textures and photography, we created a brand with a clear visual identity. While the brand has strong visual ownership, it still allows for its audience to engage in storytelling and shared experiences.