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Personal Project

Brand Identity, Naming, Creative Direction

Flowell, a self-initiated project, is a community platform that provides accessible resources and workshops around holistic well-being in young people. The brand identity and name needed to appeal to young people and reflect the essence of well-being.


We wanted a name that embodies the concept of how focusing on your overall well-being gives you the power to handle life more effectively. The combination ‘flow’ and ‘well’ gave birth to Flowell. The identity features a fun yet soft font, complemented with a mix of vibrant and soft colours. We crafted the ‘w’ to look like embracing arms and the dots above symbolises a sense of community.


We created a fun and welcoming brand that resonates with young people and seamlessly integrates into well-being resources.

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